Product development and packaging design requires detailed knowledge of products, products packaging, the distribution environment, as well as the interaction between them. This knowledge is obtained by measuring the distribution environment, carrying out product durability and packaging tests, and in-depth materials expertise.
The design of the packaging for the individual product is based on the needs of the consumer and the requirements of product preservation and protection in the product design specifications, but it also considers the process and the distribution, as well as the needs of retailers and the environment.
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